Meeting minutes 3/29/2006 - March Board Meeting

Meeting Called to Order by Paul Prentiss at: 6:05 P.M.

Attendees: Tony Fernandez, Roger Svendsen, Paul Prentiss, Bob Bush, Tom Finley, Dave Clark, Al Permut, Mike Malec, Adam Armold, Bill Leuchten.

General Update(See Attached Files for More Detail)

Primary Discussion & Decision Topics

  1. Electronic Newsletter & Membership Alerts
    1. Results for the initial release - Formatting is a challenge. The pictures caused the screen to over-fill on some monitors. We will limit the size of the front page so as to make it easier to view everything without scrolling right to left. 514 newsletters were sent and 114 were opened. Mike M. will track hits in the future. Al suggested a Table of Contents at the top of the first screen. This will be investigated. Al suggested a standard link that would explain how members can submit an article, publishing info, BOD make-up, etc. This too will be investigated. In general, it was agreed that this first electronic edition was an excellent start.
    2. Changes in when and how articles are to be submitted: Articles can be submitted in MS Word, PDF, or HTML formats
    3. Input from the Board– Bob stated that Board Members are still expected to write articles at the rate of two per year.
  2. New Advertising Program* – see details below - Paul explained the plan. The board agreed we should adopt this plan. Paul and others will contact potential advertisers.
  3. Library Exhibit – Everything is on track. The display starts June 1. Loans from various fly shops will be used to show new fly fishing gear. Bob is working with Gordon Wickstrom to assemble the historical area of the display. Paul will notify the Boulder Camera of the exhibit in an effort to get some press exposure.
  4. May 6, 2006 Boulder Creek Cleanup & (Fish Observatory problems) We will send out an alert to BFC members. This is an “in-stream” effort vs. the “creek path effort” that is set for 5/20. The foul smelling water in the observatory area was tested by the city and was found to be ground water, vs. a leak in the domestic or other system.
  5. Bob and Gordon Wickstrom are going to do an “in the park nostalgia presentation” on June 10 at EbenFinePark. They will cover a wide range of nostalgia topics including early players in Boulder Flycasters, shops, and personalities.

Secondary Discussion & Decision Topics

BFC Representation at the National Fly Fishing Championship: Should we have a BFC rep at the conservation day on June 1? It will be located at the patio pavilion area of the Millenium Hotel. Time: 3 PM to 7:30. The specific agenda is evolving. Mike M. will investigate this opportunity. We can use the Library preparation to make two of some signage.

In the Queue

  1. Publish the Board Job Descriptions on the web
  2. Create Award descriptions/requirements: The overall issue was discussed. Paul will request a list of retired board members from Lloyd and we will order fly boxes through Front Range. We also discussed a “recognition item” for meeting speakers. Bill offered to find a suitable item.

*Advertising Details (see above)
Three levels of ads will be available

    1. Ads with advertising copy only
      a. $25.00 plus $.20 for every click through
      b. $20.00 plus $.15 for every click through – annual commitment

    2. Ads with content – advertising copy with some information of value to BFC members
      a. $18.00 plus $.15 for every click through
      b. $15.00 plus $.10 for every click through – annual commitment#

    3. Ads which are simply links to a commercial website via a name and/or logo.
    $12.00 per month

All advertisements are to be submitted in HTML, Microsoft Word or in a PDF format. It is up to the individual preparing these files to edit the content and optimize the size and layout. A preview of content will be released 24 hours prior to general release.

# We did a test ad for FRA – the charge would have been $15.00 plus $3.00 in click throughs – two days after release 30 people were interested enough to take a look at the merchandise being offered by this business.

Motion to adjourn: Dave, 2nd Bob. 7:30 PM

Respectfully Submitted:

Roger Svendsen

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